You understand the importance of social media as part of your marketing strategy. After all, there are more than one billion monthly active users on Facebook, and more than 230 million monthly active users on Twitter.
You may have fans and followers in your social networks, and you may be writing posts and loading them with links, hashtags, and mentions, but successful social media marketing doesn’t happen overnight — especially if you aren’t implementing it correctly.
3 powerful social media services
for better marketing
Social media is a full-time job — sometimes several full-time jobs. The larger and more focused your web presence becomes, the more content assistance you need. If you’re having a hard time keeping up and competing, you need a team who can write and track of all of your content — as static, active, or time sensitive as it may be.
We share an editorial calendar with our clients, developed on an online platform called Trello. So if you are a wiz with content and just need scheduling help, we’re your team. Or lean on us a little more and we’ll help you develop content in advance rather than writing your social posts on the fly.
Our editorial calendars include dates and times intend to publish blogs, LinkedIn, Instagram, Facebook posts, and/or tweets. You approve, deny, or edit as needed. And we schedule your posts in advance rather than updating constantly throughout the day, allowing you to stay one step ahead at all times.
Most businesses are aware by now that participating in social media is a must. But social media also needs to be considered an investment. One cannot jump in and expect to win business right out the gate. The first goal of any social plan should be brand awareness.
Every action we take on social networks for you is part of your larger marketing strategy. We develop a content marketing plan, comprised of strategies for content creation and curation that align with your goals. We target posts and place them in front of your optimal consumer, leading them right to your website.
The Blue Star team measures, tracks, and reports all results every two weeks. We dedicate time to carefully analyze data to determine how the audience is reacting and adjust our strategy as needed.
Return on Social Investment
Every social post, reply, like, and comment should all be guided by a plan that’s driving toward business goals. Together, we establish the goals that you're driving to achieve.
We’re creatives, but we’re also data junkies. During our kickoff meetings, we’ll discuss what social media success looks like, get to know more about your ideal customers and your sales process, and start crafting a tailor-made strategy.
We’ll take that information and come up with a plan that fits your needs — and your budget — while still crushing your social media goals.