If you have a business blog, that’s a step in the right direction. Blogging isn’t just a cornerstone of the “inbound marketing methodology.” It is also a way to keep your website looking professional, tell your readers new updates about your business, and stay in touch with your readers overall. The only problem is that you don’t have any readers.
Writing a blog that doesn’t have any readers is not only a waste of time, but it also decreases morale. Nothing is more frustrating than creating something that you know will just get tucked away in the recesses of the internet. Because we know it’s frustrating, we’ve put together a list of five different things you can do to increase blog readership.
- Set-up social: Are you active on your social accounts? If you are, great. If not, get on it, because this is one great way to promote your content. If you have it in your budget, running social ads is one of the best ways in which you can promote yourself. You can segment audiences and target certain social groups to promote your content, which ultimately can result in more likes, followers, and readers.
- Make it pretty: Just like nobody would want to read a newspaper with no images, no one wants to read a blog that is lacking in images. Using images, infographics, hyperlinks, and white space will keep your readers there once they get to your page.
- Begin a newsletter: Do you have the emails of customers and other business contacts? Sending a monthly newsletter will not only help you maintain a relationship with current customers, but it will help establish your business as being more legitimate and interactive. In your newsletter, you can email specific contacts with your blogs, which is great because you already know they’re interested in your business. A newsletter could be just what your contact needs to reach out and ask an initial question.
- Team up with other bloggers: Chances are that there are other people blogging about your niche. Befriending and establishing a relationship with those bloggers (as long as they’re posting accurate and valuable information), can actually help you. There’s a certain amount of karma that’s produced with you provide backlinks to other blogs, comment on their posts, and even share their posts on your social networks. By doing this, these bloggers (that oftentimes have large followings) begin to notice you, and will in turn link to your site on their blogs and social posts.
- Don’t forget about SEO: Search engine optimization (SEO) is real, and it’s a fantastic way to ensure that potential readers are finding your website in the first place. While there are far too many intricacies to SEO to try and boil it down to one paragraph, it refers to finding keywords that your ideal audience is searching for and including them in your post and on your website. This optimizes your website so that Google crawlers can comb through the content on your website to figure out exactly what it’s about and categorize it better. Being aware of your site’s optimization is a key to being found online.