Seven Remedies to Terrible Social Media Myths

By Blue Star Design / 11 Mar 2016

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  1. The myth: You need to be on every social media platform.
    • The facts: It’s true that the more social networks you publish on, the more exposure you’ll get. However, that matters only if your target audience is also on that same social platform — otherwise, you are working harder to create content for people who don’t really care. As with most social media teams (especially if it’s a team of one), you have limited time and resources. Trying to keep a solid presence on every social media site will wear you down pretty quickly.
    • The remedy: Think of your audience. Research who they are, what they want and which social networks they are most likely to use. Of course, it doesn’t hurt to experiment a bit with new networks, but use your analytics and let them show you when to stay and when to leave.
  1. The myth: Automation is key.
    • The facts: Since most social media teams have few resources, automation seems like the best way to make everyone’s life a bit easier. However, doing this risks losing the personal connection with your audience and coming off as fake.
    • The remedy: It’s okay to automate some of your social messaging, but monitor it very closely. Keep up with current events so your scheduled posts don’t accidentally interfere, and make sure to support them with real conversations by responding to comments in a timely manner.
  1. The myth: You should flood your followers with posts/emails/DMs/hashtags.
    • The facts: Inundating your fans’ feeds and inboxes with messages is not just bad social media etiquette. It makes your company look spammy, achieving the exact opposite of your goal: Your followers will leave.
    • The remedy: Talk naturally with your followers. When you put up great content, they will be more likely to engage and won’t be scared away by pushy and salesy direct messages. Keep nurturing your potential customers down the inbound marketing funnel. If you’re patient, they will come to you.
  1. The myth: Hashtag, Hashtag, Hashtag.
    • The facts: Using hashtags can be great when you are trying to connect your article with a certain and relevant topic. However, as we mentioned in our article The Do’s and Don’ts of Using Twitter Trends to Your Brand’s Advantage, too many hashtags can be annoying to read and can make your brand look sloppy.
    • The remedy: Use only hashtags that are relevant to your content. Instead of using a general hashtag, try focusing more on a specific subject.
  1. The myth: Social media is strictly for B2C companies and won’t work for B2B.
    • The facts: With almost two-thirds of American adults using social media, it’s safe to say social can work with B2B companies. Social media increases your company’s exposure and popularity, which improves your search engine rankings, which leads to higher traffic to your website, which generates leads to be nurtured into sales. In addition, social media can help you glean priceless marketplace insight that would have previously been difficult to find.
    • The remedy: The key is to make your business a thought leader in your industry. Create interesting and relevant industry-related content to increase your engagement and drive traffic to your website. Also, make sure to check out what your competition is doing. It’s more than likely that they are also stepping up their social media game.
  1. The myth: Ignore negative comments or disable comments.
    • The facts: Unfortunately, people often turn to social media when they’re upset about products or services. But if you do not respond, one tiny negative comment could snowball into a problem. Turning off comments is a bad idea as well: People are going to talk. It’s better for you to be able to monitor and manage the conversation on your own turf.
    • The remedy: Instead of ignoring these comments, use them to your advantage — addressing the comment head-on in a helpful and professional manner could turn an angry Internet troll into your company’s promoter.
  1. The myth: You should post only messages by and about your company
    • The facts: There are two parts to this: First, if you are writing only about your company, you may be stuck in your own bubble and not reaching all of your potential audiences. Second, if you’re publishing only to brag, nobody will be interested.
    • The remedy: Not online is it okay to tag people in curated content, it’s encouraged on social media. By reposting someone else’s content and tagging them in it, you are engaging the original poster and may receive a comment in return. On the other side, when someone expresses an opinion on your content, make sure to acknowledge it as well to open up the avenue for communication. As for bragging, you should do it once in a while; just keep it at bay — keep your content at 80 percent interesting and engaging content, 20 percent brand promotion.

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