Mastering Keyword Usage: The Force Is Within You

By Julia Briggs / 06 Jan 2016

Blue Star Mastering Keyword

“May the Force be with you,” a catchphrase from the popular “Star Wars” films, is the standard greeting of people in a far-away galaxy wishing each other good luck when they part ways or embark on a terrible challenge.

You may find yourself wishing for a shot of the Force if you’ve just been informed that your website requires a keyword list to blast it into the next dimension of Google rankings — and you have no idea where to start. Actually, there’s no need to feel your world’s about to be obliterated by a Dark Side superweapon.

Simply recognize the Force really IS within you. To quote the great Jedi teacher, Yoda, “Look inside yourself, you must.”

You already are keenly attuned to your business and you understand what sets you apart from your competitors. You just haven’t been able to conjure up keywords with force — yet. Learn how to get started in these four steps.

4 steps to mastering keywords:

1. Learn how keywords work
Keywords are words or phrases people use when they’re searching for information on the Web.

Imagine you want to go see “Star Wars: The Force Awakens.” You head to a theater and see a movie listed as “Battle on Huge Scary Starship in Space.” Even if this theater is actually showing the new “Star Wars” movie, you might just turn around and go home. They’d lose your business — simply because they chose keywords for their film listing that did not match the keywords you came looking for.

2. Choose quality keywords
You want your keywords to be relevant, or “high-quality.” If they are too general, or too broad, it makes it difficult to reach potential customers on the Web.

If you choose a generic keyword like “tickets” to promote your movie ticket sales, your site could appear to people searching for unrelated items like “concert tickets” or “speeding tickets.” Instead, make your keywords more specific and add words that describe what you sell. In this case, you could choose more relevant phrases like “blockbuster cinema tickets” or “movie tickets and showtimes.”

3. Unleash the power of long-tail keywords
Keywords come in two varieties: broad keywords and long-tail keywords. Broad keywords are short words or phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry. Long-tail keywords are phrases that are more specific to your offerings.

It’s best to start with long-tail keywords, because these are so much easier to help search engines match your page with a query, and they also bring in the most relevant and qualified traffic to your website.

Now, let’s unleash some long-tail keywords. Some phrases that people might type in related to “movie tickets” could be:
•    Advanced movie ticketing specials
•    Movie tickets and reserved seating
•    Can I buy movie tickets in advance?
•    How to print your ticket at home and redeem at the theater.
•    Mobile movie ticket options
•    Holiday movie ticket guide buying
•    Family movie ticket packages

4. Be fearless
All Jedi warriors (and inbound marketers) have to master fearlessness — to have no self-imposed limits. This doesn’t happen overnight. They have to practice, and so do you. Here are some simple online tools that allow you try out broad search terms and discover longer keywords that might work for you before you carve them in cyberstone:

•    Keyword Tool
•    Ubersuggest
•    Serps

May the Force be with you
Keywords are number one out of the 200-plus factors in Google’s ranking algorithm. Therefore, it’s up to you — look deep within and find your most powerful keywords. Your website’s success depends on you mastering keywords, young Jedi.
As Yoda would say, “Do or do not. There is no try.”


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