Local Businesses Slaying At Social: Top CLE Grams

By Colleen McCarthy / 10 Apr 2017

Recently, we wrote a blog about some of our favorite brands. But you won’t see one on there from me for two reasons: most of my favorite brands are right here in Cleveland and most of them are food-based. I just didn’t feel like that would fit in on the list — so I made my own!

I love Instagram, so I thought I’d share some of my favorite local brands who are crushing it on the ‘gram. These are brands that I not only follow but that I have grown to love as a customer.

Herb’n Twine:

Herb’n Twine is just a block away from our office and is a favorite lunch spot for our whole Blue Star crew. Every single one of their sandwiches, soups, and salads is absolutely delicious, but I highly recommend following them on Instagram for two reasons:

    1. It is food porn at its finest.
    2. You’ll be the first to know about their specials, and those things sell out quick. (Herb’n Twine, if you’re reading this, this is my official request that you bring back the pork belly special. Please and thank you.)

Fried oysters on special today and tomorrow. Cumin-jalapeño slaw and cilantro lime mayo.

A post shared by Herb'n Twine Sandwich Co. (@herbntwine) on


Speaking of food porn, nobody does it better than Tricia from CLEFoodies. Tricia is the owner of the Wok n Roll food truck, a food writer, and expert in all things Cleveland food with more than 20,000 Instagram followers. Her Instagram Story videos are so well done that she makes me feel like a social media amateur. After seeing some of the videos from her private Cleveland food tours, I decided to get my boyfriend and myself a tour as a Christmas present.

Cleveland Flea:

There are few better ways to spend a weekend afternoon than at the Cleveland Flea. The flea, which is held a few times per month from spring to the holidays, brings together dozens of creators and curators for a few hours of shopping, eating, drinking, and socializing. Cleveland Flea’s Instagram helps promote their vendors, shares behind-the-scenes of what it takes to plan such an awesome event, and just makes you so dang proud to live in Cleveland. It is Instagram perfection.


Brewnuts is just one of the many reasons that I love living in Cleveland. How lucky are we that we get to live in a city where donuts made out of beer are a thing? #blessed. Brewnuts are a work of art, and the company’s Instagram is its gallery. I am greatly anticipating the opening of Brewnuts’ donut bar in Gordon Square this spring.


I first learned about Fount Leather Goods when the company was selected as one of the top four companies on CNBC’s Cleveland Hustles. I had a chance to meet the owners, Phillip and Jackie Wachter, at a Cleveland Flea last summer, and they are just the sweetest people. Fount’s brand is well communicated on its Instagram: rich in texture and color, thoughtfully curated, and youthful.

Harness Cycle:

I also learned about Harness on Cleveland Hustles when owner Anne Hartnett appeared to grow her other company, GroundSwell Collective. When I moved to Ohio City recently, I was looking for a new gym and found Harness on Instagram.  It’s an even mix of motivational content and a celebration of their instructors, staff, and riders. It was enough to make me want to be a part of it.

Honorable mentions:

  • The Grocery: Another wonderful Blue Star neighbor and a daily reminder that I need to eat more veggies.

I think that Instagram can be a really fun, compelling, and beautiful way to tell your company’s story and create a sense of community. Want some tips to get started? Here are my top three:

  1. Be thoughtful about your photos — make them beautiful and consistent with your brand.
  2. Be consistent with your posting schedule.
  3. Don’t be afraid to show your brand’s personality.

What tips do you have?

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