If you’ve got some social media accounts for your business, that’s great! It means that you’re interested in participating in vibrant social communities and keeping current with marketing trends. However, you’ll be making a small impact in the social community if you just can’t seem to gain any followers, likes, or fans. This can become disheartening: after all, why do you bother to create content for your social channels if nobody is even seeing it? Don’t lose hope, though! There are many ways to gain a social following, and we’re going to run through five of them here. Let’s dive in!
- Make sure you dedicate time to social media: Maintaining social media profiles for your organization shouldn’t be tackled the same way you operate your personal accounts.. In order to see progress on your business social media accounts, you need to set and maintain a strategy and the ability to keep up with interactions. You may want to avoid managing a presence on every social platform available, and stick to the ones that will best reach your target audiences.. It’s better to be really good at a few things than mediocre at a lot; utilize your resources to the best of your abilities.
- The 80/20 Rule: This rule refers to the idea that eighty percent of the time, you should be posting valuable content to your website’s social media channels. Whether this info is from your blog or borrowed from others in your industry, you should use your social accounts to share innovative industry publications, blogs, articles, and videos. The other twenty percent of the time, you can use social media as a way to promote your business. For instance, you can tell audiences about a cool offer or highlight how unique one of your programs is. But be careful; you shouldn’t constantly pat yourself on the back. Social media is about sharing information, stimulating conversation, and making new connections.
- Get the word out about your social presence: If nobody knows that you have a Twitter account, how do you expect them to follow you? You should encourage people to follow your social media profiles every chance you get. Your website should link to your social media profiles, but other customer touch-points are good opportunities, too. Brochures, signs, pamphlets, fliers, emails, packaging, and everything in-between will help your audience know that you are on social and they should find you.
- Be careful about the services you use: Our social expert, Colleen, gives us her best tip here:
“There are plenty of services out there that allow you to buy followers or automate your account to interact with your target audience. For some of our clients, I used to use a program called Instagress to automatically liked pictures and followed Instagram accounts based on certain criteria — hashtags the target audience has used, locations where they’ve tagged their posts, other accounts they follow, etc. It was very useful and allowed clients to gain some attention in a very short amount of time. But use tools like that cautiously. You don’t want to spam people. I’d advise against using these tools to leave comments — it makes it really obvious that you’re using a bot. I wouldn’t leave these tools running for long periods of time. I try to be strategic about it and utilize these tools around conferences, big events or days within the industry, or when my client needs to ramp up their social media presence for a big announcement or release.”
- Talk it up with the hot-shots: Seek out leaders in your industry and follow them and interact with them on social media: this is a great way to expose those industry leaders to your brand.They may share your content with their followers, expanding your reach and exposure.
Growing a social media following can take time. However, if you are vigilant and you work hard to interact with customers, you will see results. Have you found a great technique for growing a social media presence? Comment below with your best tips!