More and more people are turning to the Internet to research brands, services, and companies before using them. Because brand strength relies so much more heavily on social media strategy these days, companies risk being left behind if they can’t adapt.
The reality is that social media is here to stay, and that companies have to take advantage of it. The challenge is that a great social media strategy takes time, personnel, knowledge and commitment that some businesses just can’t allocate. Hiring a social media manager to solely manage your platforms could cost $50,000 or more in today’s market.
So what’s the answer to this problem? One effective route is to outsource your social media to an agency that can put experts to work tailoring a specific, unique social media strategy that appeals to your customers and promotes your business.
Here is a closer look at three reasons why your company should outsource social media marketing:
“Believe one who has proved it. Believe an expert.” — Virgil
Did you know the best times to post tweets to Twitter are between noon and 3 p.m. Mondays through Fridays? Did you know Facebook’s algorithm uses thousands of factors to determine which posts show up in people’s news feeds?
There’s much more to social media profiles than setting up profiles and putting content out there. You need what agencies have: experts who live and breathe social media. They know the ins and outs of each social media platform and know how to get the most growth for your business — from the times to post and posting etiquette for each platform, to analytics and creating content that will reach audiences on each platform the best.
Outsourcing your social media gives you an invaluable advantage on your competition — knowledge and expertise on applying social media marketing to your specific business needs. In addition to staying on top of the latest social media trends, a great agency will take the time to research your market and post industry-relevant content to your social media platforms that will make any competitor jealous.
“Time is money.” — Benjamin Franklin
Facebook, Twitter, Instagram, Yelp, Google+, LinkedIn, Pinterest and so on … as viral internet sensation Sweet Brown said, “Ain’t nobody got time for that.”
One of the most obvious advantages of outsourcing social media management is the time it saves your company. You know that competitor who always produces engaging, funny, and witty content? While it might seem like quick work to throw up a quick Tweet or Facebook post, the reality is it takes a lot of time to produce quality content.
Depending how many social platforms your company engages in, social media can be a full-time job. Outsourcing your social media will save you and your employees time that can be spent focusing on your business.
“A jug fills drop by drop.” — Buddha
An upside to outsourcing your social media strategy is that you can provide constant and consistent content. Publishing high-quality content consistently will begin shaping your business as an authority in your industry.
On the maintenance side, social media is a 24/7 business. Accounts should be constantly monitored for quick response and to make sure everything is running smoothly. Time is of the essence — your response time could mean the difference between gaining a new client or losing out to the competition.
With your social media strategy outsourced to an agency, your account is monitored full-time and someone will always be on hand to make sure your customers are taken care of.